Platform Use–Best Practices
- All official ASIS social outlets should have at least two people committed to keeping the social presence active–whether it’s tweeting 2-3 times a week, starting conversations in the LinkedIn group, or adding fresh posts to a Facebook page. The biggest hurdle to social success is a lack of commitment.
- When choosing a platform on which to create a presence, please consider where your audience is and where they look to you for information. Perhaps start with a survey to ascertain user preference.
- It's important the owner/manager of the group monitor content to ensure that the ASIS social media guidelines are met.
- Respond at appropriate times and often—if a comment is posted with a question or concern, be sure to address it.
Social Media Channels
- Provides a forum for the exchange of best practices, sharing news related to the security profession, and consulting with peers. ASIS encourages chapter/council/regional/working groups to be created as subgroups of the main ASIS LinkedIn group. To get started, contact Marketing.
- Provides a “micro blogging” platform to share snippets of information to anyone following your handle or hashtag. This is a good forum for sharing links (to your chapter website, photos from events, or local/or relevant security news). It takes time to develop a following on Twitter so this channel is best used by those who can make the time commitment. If you create a Twitter handle, please share it with @ASIS_Intl in order to have it included on our Twitter list of ASIS chapters, councils, regions, and working groups.
- ASIS-affiliated Twitter handles are responsible for following relevant and useful handles, creating tweets with valuable content, and using relevant hashtags when possible (#ASIS_Intl, #ASIS_yp, #ASIS14).
- Page owners are responsible for posting status updates 2-3 times a week. In addition, managers are responsible for ensuring information posted is current and the page is free of spam and advertising.
- Based on your communication goals and member preferences, you may want to create a Facebook presence. Care should be taken to determine whether a “fan page” or “group” is appropriate.
- Best for “pushing” information to audiences.
- Does not allow for email communication with “fans.”
- Accessible by the general public, even if one is not registered or logged in.
- NOTE: The following statement should be included on Information pages: “ASIS does not endorse any products, programs, or services posted to this page by other users.”
- Preferable as a means to “engage” audiences.
- Facilitates discussion and networking.
- Is available only to registered Facebook users.
Please note: For security purposes, each official social media channel (Facebook, LinkedIn, Twitter, YouTube, etc.) should have multiple managers/administrators who are currently engaged members of the chapter, council, region, or working group.
Social Media Best Practices
Respect your audience. As an organization that values diversity, we expect you will not use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in the workplace.
Protect yourself and your privacy. What you publish will remain in cyberspace indefinitely, so consider the content carefully and exercise caution when disclosing personal or professional information.
Contribute value. When you want people to engage with you and share your information with others in their communities, you have to write things that interest and deliver value to your peers and entice them to share your thoughts with others. If your content enables people to learn more or discover new talents or skills, build their business, make decisions, do their jobs better, or solve problems, then your offering is valuable to the community.
Avoid starting fires. It’s good practice to invite differing points of view. Social media participants can be passionate, yet there is a fine line between healthy debate and harsh reaction. It is not necessary, and is sometimes impossible, to respond to every criticism in a web community. At times, you will want to listen and not respond.
Use a disclaimer. If you post anything related to your affiliation with ASIS, unless otherwise directed, make it clear that what you say is representative of your views and opinions and you are not representing ASIS. Use a disclaimer such as: “I am a member of ASIS; however, this is my personal opinion,” or something to that effect. This only applies to content that mentions ASIS-related business.
ASIS respects the right to free speech. Staff, volunteers, and members are free to express themselves and their opinions however they see fit as long as they are clearly representing themselves as individuals and not staff or representatives of ASIS. For example, if a volunteer writes a post about his/her personal experience at an ASIS‐sponsored event, he/she does not need to do so with a disclaimer that he/she volunteers with ASIS. In that context, affiliation with ASIS is incidental and no disclaimer is necessary.
Managers and volunteer leaders have a unique responsibility. A standard disclaimer does not by itself exempt ASIS management or volunteer leaders from responsibility when communicating in online public spaces. By virtue of their positions, ASIS management and volunteer leaders must consider whether personal thoughts they publish may be misunderstood as official ASIS positions.
Be accurate and factual. It’s important to stick to the facts and to identify your ASIS affiliation. Make sure that what you are saying is factually correct and do not make inflammatory statements or attempt to engage in an aggressive or defensive way.
Use your best judgment. Remember that there can be consequences to what you publish in any format. Assume that what you post on social channels will be part of a permanent public record, accessible to members, colleagues, friends, and members of the media. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think twice about posting it. Ultimately, you have sole responsibility for what you post.
Take ownership. If you make a mistake, admit it. Everyone makes mistakes. If you make an error, a best practice is to admit your mistake quickly, correct it, and move on. If you have published misinformation, go back and give the right information to the community.