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The ASIS Greater Kansas Chapter has joined Facebook!

January 15, 2015 9:37 PM | Wade Mathews (Administrator)

The time has come for the ASIS Greater Kansas City Chapter to jump on the social media bandwagon.  ASIS International encourages chapters to use social media - Facebook, Twitter, Instagram, etc.  Social media can improve communications with chapter members and aid in the recruitment of new members.

I have created Facebook pages to help gets us started.  There are two pages - one is a "Fan" page that anyone including non-members can "like" and view posts; and a "Group" page that is only for ASIS members who must click the "Join" button to see content.  To find these pages simply search for ASIS Greater Kansas City or see the below links.  Also there is a link at the bottom of the website that will take you to the Facebook page and LinkedIn group.

I encourage you to explore and follow our Facebook pages.  Posts and comments are what keep the pages alive and current. 

I have copied ASIS International's Social Media Policy.  Please review it and if you have any questions, reply to this post.

Social Media Resources

ASIS International’s social media resources provide guidelines for creating official social media channels, including branding consistency; expectations for personal and official use of social media; legal compliance; as well as best practices for engaging communities and contributing value. If you have questions regarding social media, please contact Peggy O’Connor on the Marketing team.


Social media provides opportunities to engage stakeholders and establish a two-way dialogue. ASIS employees, leaders, and volunteers use social media, including private and public social networks, to nurture professional relationships with key stakeholders, to better serve our members, to understand and engage our critics, and to cultivate a network of individuals who support the ASIS mission and serve as ASIS brand ambassadors.

The ASIS Social Media Policy is intended to help you understand:

  • ASIS’ approach to social media communications.
  • The value ASIS derives from social media engagement.
  • Your role and responsibility as an ASIS employee, leader, or volunteer who engages and interacts through social media personally or on the organization’s behalf.

These guidelines will evolve as ASIS continues its current social media programs and increases its presence in the social media landscape. For questions about ASIS social media, please contact Peggy O’Connor in our Marketing Department.

Definition of Terms

Social Media Channels
LinkedIn, Facebook, Twitter, YouTube, Flickr, social bookmarking services, user rating services, and any other online collaboration, sharing, or publishing platform, whether accessed through the web, a mobile device, text messaging, email, or any other existing or emerging communications platform.
Social Media Account
A personalized presence inside a social networking channel, initiated at will by an individual. YouTube, Twitter, Facebook and other social networking channels allow users to sign up for their own social media account, which they can use to collaborate, interact, and share content and status updates. When a user communicates through a social media account, his disclosures are attributed to his User Profile.
Social Media Disclosures
Blogging, comments, posts, status updates, tweets, text messages, posts via images, audio recordings, video recordings, or any other information made available through a social media channel. Social media disclosures are the actual communications a user distributes through a social media channel, usually by means of his social media account.
User Profile
Social Media Account holders customize their User Profiles within a Social Media Channel with specific information about themselves, which can then be made available to other users.
Protect the right of an author to control the reproduction and use of any “work” created by an author that has been fixed in tangible form, including literary works, graphical works, photographic works, audiovisual works, electronic works, and musical works. It is illegal to reproduce and use copyrighted material through social media channels without the permission of the copyright owner.
Embedded Codes
Unique codes that are provided to encourage others to share content without requiring the sharer to host that content. For example, with an embedded code it is possible to display a YouTube/Instagram user’s video in someone else’s social media account without requiring that person to host the source video file. This distinction is important because embedded codes are often used by copyright owners to encourage others to share their content via social media channels.
Official Content
Publicly available online content created and made public by ASIS International, verified by virtue of the fact that it is accessible through our website.

It is important to keep in mind that ASIS operates under a Code of Ethics and requires adherence to all applicable laws with respect to intellectual property (trademarks and copyrights), disclosure/confidentiality, defamation, harassment, and invasion of privacy. The legal guidelines provided herein do not constitute any type of legal counsel.

ASIS is presenting its Social Media Policy as a helpful resource for members. ASIS does not accept liability or responsibility for any actions taken solely in response to or under any of these guidelines. If you have doubts or questions about an intended use of social media, please contact Peggy O’Connor.

ASIS Social Media Policy

General Application

What you publish on social media channels is often widely available to the public and may be archived indefinitely, kept by others, reposted elsewhere, and/or or shared with others without notifying you or asking your permission. Please be thoughtful and conscientious with the content you publish. ASIS employees, leaders, and volunteers are obliged to uphold our social media policies and Code of Ethics, and to err on the side of transparency and disclosure.

Representation: Identify Yourself and Your Role

When specifically authorized by ASIS, staff and volunteer leaders can represent ASIS on social media channels. This includes blogs, video, “tweeting”, and posting comments to articles, forums, or other social channels.

When representing the association on a social channel, you should disclose your “connection” to ASIS (national, chapter, regional, council, committee, working group, staff member, etc.), even if your user profile already reflects ASIS membership or volunteerism. Only public information may be shared; you should not discuss planned programs, marketing,  public relations initiatives, financial data, or ASIS news, unless this information is already in the public domain. Please consult with ASIS if you are unsure what information you are able to disclose.

Responsibility and Respect: Be Accurate and Honest

As an ASIS employee or volunteer, you have a responsibility to ensure that the information, materials, and resources you publish are factually accurate, clear, topical, and relevant. Other social media and social networking responsibilities of which you should be aware include:

  • Do not knowingly publish content that is untrue, misleading, or deceptive. Take all reasonable steps necessary to ensure that information you publish in any social media channel, including those owned by or affiliated with ASIS, are based on current, accurate, complete, and relevant data, and/or facts.
  • Answer questions and provide comments and opinions only in those areas in which you are regarded an authority (especially with respect to your position or affiliation with ASIS). If you are asked to comment on an unfamiliar situation or topic, please refer the question to ASIS.
  • Disclose only information or content that is socially acceptable and reflects well on the organization. Material should not be offensive, harassing by nature, defamatory, obscene, discriminatory, or otherwise in poor taste.
  • Respect carries into every social channel where you interact. You should be polite and respectful of others’ opinions, even if you do not agree with them, and even when heated dialogue engenders hard feelings or inflames passionate points of view.
  • Disclose only information that is yours to share, or that is part of the public domain. Excerpts of information created by others can be shared with proper credit and attribution.
  • When representing ASIS, do not use any ASIS property, including social media, to advertise your products or services.

ASIS reserves the right in its sole and absolute discretion to decide how, where, when, and to what extent you may use and disseminate its intellectual property through social media (regardless of whether the social media property is sponsored by, or otherwise affiliated with, ASIS).

Personal Use of Social Media

If you are expressing a personal point of view when discussing ASIS on social media channels, it must be clearly stated that your comments or postings are strictly your opinions and do not necessarily reflect the official policies or position of ASIS.

  • Here are two sample social media disclaimers:
    • "I volunteer for ASIS and this is my personal opinion."
    • "I am not an official spokesperson but my personal opinion is..."
  • You may not create a personal social media username that include the acronym “ASIS” or any ASIS taglines.
  • You are solely responsible for personal web postings found to be defamatory, harassing, an invasion of privacy, or in violation of any other applicable federal or state law.

ASIS monitors social media channels daily to gauge the conversations taking place, which may include those initiated or commented on by you. If, and to the extent that any personal social media activity reflects upon ASIS in a manner inconsistent with the spirit and letter of this policy, ASIS reserves the right to take action, as it would in connection with any violation of stated ASIS policies, including deleting comments, putting offenders on “moderate”, and/or blocking and banning repeat offenders.

Legal Matters

Anything you publish in any social media channel, including those owned by or affiliated with ASIS, should comply with its terms of use or service, and with all local, state, and federal laws and regulations, only some of which are specifically addressed in this policy. Notable examples include:

  • Copyright laws restricting use of photographs and graphics created/owned by others
  • Trademark laws restricting when and how a third-party’s trademark(s) can be used
  • Antitrust laws restricting various forms of anti-competitive activity/ communications
  • Privacy laws restricting use and sharing of certain non-public or personal information about others
  • Defamation laws precluding reputational damage to others
  • Laws prohibiting statements that are obscene, discriminatory, threatening, harassing, false or misleading

You should avoid publishing any of the following types of information in any social media outlet, including those owned by or affiliated with ASIS:

  • Personal, private, or confidential information or content about other companies, organizations, groups, or individuals.
  • Confidential ASIS information such as, but not limited to, trade secrets, membership information, customer lists/data, company data, partner and/or supplier data, financial information, email communications, and other information not generally available to the public.

Official ASIS Chapter/Council/Regional/Special Interest Social Channels

ASIS chapters, regions, councils, and working groups are encouraged to create a social media presence on the platforms best suited for their constituencies. Approval for each channel resides at the local level (chapter chair, council chair, etc.), however, when a group is created, please inform ASIS membership so we can be sure to include a link on relevant web pages. Groups can decide if they want to be open or closed to members-only, although ASIS encourages groups to be open to help build awareness of membership. In the group welcome message, it’s suggested that groups include a call to join ASIS (see sample ASIS Welcome Message).

Important: All special interest groups must clearly differentiate themselves from ASIS International when participating on a social media channel. This differentiation can be accomplished through consistent use of the chapter/region/working group/council social media logos (sized for each channel) and by following the official ASIS naming convention.

Offical ASIS Social Media Naming Convention: The term “ASIS” must precede chapter/region/council/working group names when creating official social media outlets.

Twitter: @ASIS[chapter] (example: @ASISDetroit)
Facebook/LinkedIn: ASIS[chapter] (example: ASIS Detroit Chapter, ASIS Security Services Council, ASIS Women in Security Working Group)

ASIS Social Media Presence

Members are encouraged to use the content on the following ASIS social channels on their websites or in ASIS-related communications.

The ASIS LinkedIn group, along with the many subgroups, allows practitioners to network, seek advice from peers, and keep updated on industry news and trends. Many ASIS chapters, councils, and other interested communities (women in security, young professionals, and certification study groups) have a presence on LinkedIn, often as a subgroup under the main ASIS group.
The official ASIS Twitter account is @ASIS_Intl. The hashtag for Seminar is #ASIS14.
The ASIS International “fan” page is publicly available. ASIS also hosts Seminar, Security Management, and global conferences “fan” pages that focus on events, education, and late breaking additions or changes to the schedule of events.
The ASIS YouTube channel features profiles of ASIS exhibitors and attendees, testimonials, event highlights, as well as interviews with practitioners worldwide.
Our Instagram channel includes pictures and short video snippets from ASIS events.
Security Management website features podcasts that originate out of headline news, magazine stories, and a variety of issues related to the security management profession.
The ASIS Flicker account features photographs from ASIS Conferences, events, and member activities. Chapters are encouraged to upload their event photos.

Platform Use–Best Practices

  • All official ASIS social outlets should have at least two people committed to keeping the social presence active–whether it’s tweeting 2-3 times a week, starting conversations in the LinkedIn group, or adding fresh posts to a Facebook page. The biggest hurdle to social success is a lack of commitment.
  • When choosing a platform on which to create a presence, please consider where your audience is and where they look to you for information. Perhaps start with a survey to ascertain user preference.
  • It's important the owner/manager of the group monitor content to ensure that the ASIS social media guidelines are met.
  • Respond at appropriate times and often—if a comment is posted with a question or concern, be sure to address it.

Social Media Channels


  • Provides a forum for the exchange of best practices, sharing news related to the security profession, and consulting with peers. ASIS encourages chapter/council/regional/working groups to be created as subgroups of the main ASIS LinkedIn group. To get started, contact Marketing.


  • Provides a “micro blogging” platform to share snippets of information to anyone following your handle or hashtag. This is a good forum for sharing links (to your chapter website, photos from events, or local/or relevant security news). It takes time to develop a following on Twitter so this channel is best used by those who can make the time commitment. If you create a Twitter handle, please share it with @ASIS_Intl in order to have it included on our Twitter list of ASIS chapters, councils, regions, and working groups.
  • ASIS-affiliated Twitter handles are responsible for following relevant and useful handles, creating tweets with valuable content, and using relevant hashtags when possible (#ASIS_Intl, #ASIS_yp, #ASIS14).


  • Page owners are responsible for posting status updates 2-3 times a week. In addition, managers are responsible for ensuring information posted is current and the page is free of spam and advertising.
  • Based on your communication goals and member preferences, you may want to create a Facebook presence. Care should be taken to determine whether a “fan page” or “group” is appropriate.
Fan Page
  • Best for “pushing” information to audiences.
  • Does not allow for email communication with “fans.”
  • Accessible by the general public, even if one is not registered or logged in.
  • Searchable.
  • NOTE: The following statement should be included on Information pages: “ASIS does not endorse any products, programs, or services posted to this page by other users.”
Group Page
  • Preferable as a means to “engage” audiences.
  • Facilitates discussion and networking.
  • Is available only to registered Facebook users.

Please note: For security purposes, each official social media channel (Facebook, LinkedIn, Twitter, YouTube, etc.) should have multiple managers/administrators who are currently engaged members of the chapter, council, region, or working group.

Social Media Best Practices

Respect your audience. As an organization that values diversity, we expect you will not use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in the workplace.

Protect yourself and your privacy. What you publish will remain in cyberspace indefinitely, so consider the content carefully and exercise caution when disclosing personal or professional information.

Contribute value. When you want people to engage with you and share your information with others in their communities, you have to write things that interest and deliver value to your peers and entice them to share your thoughts with others. If your content enables people to learn more or discover new talents or skills, build their business, make decisions, do their jobs better, or solve problems, then your offering is valuable to the community.

Avoid starting fires. It’s good practice to invite differing points of view. Social media participants can be passionate, yet there is a fine line between healthy debate and harsh reaction. It is not necessary, and is sometimes impossible, to respond to every criticism in a web community. At times, you will want to listen and not respond.

Use a disclaimer. If you post anything related to your affiliation with ASIS, unless otherwise directed, make it clear that what you say is representative of your views and opinions and you are not representing ASIS. Use a disclaimer such as: “I am a member of ASIS; however, this is my personal opinion,” or something to that effect. This only applies to content that mentions ASIS-related business.

ASIS respects the right to free speech. Staff, volunteers, and members are free to express themselves and their opinions however they see fit as long as they are clearly representing themselves as individuals and not staff or representatives of ASIS. For example, if a volunteer writes a post about his/her personal experience at an ASIS‐sponsored event, he/she does not need to do so with a disclaimer that he/she volunteers with ASIS. In that context, affiliation with ASIS is incidental and no disclaimer is necessary.

Managers and volunteer leaders have a unique responsibility. A standard disclaimer does not by itself exempt ASIS management or volunteer leaders from responsibility when communicating in online public spaces. By virtue of their positions, ASIS management and volunteer leaders must consider whether personal thoughts they publish may be misunderstood as official ASIS positions.

Be accurate and factual. It’s important to stick to the facts and to identify your ASIS affiliation. Make sure that what you are saying is factually correct and do not make inflammatory statements or attempt to engage in an aggressive or defensive way.

Use your best judgment. Remember that there can be consequences to what you publish in any format. Assume that what you post on social channels will be part of a permanent public record, accessible to members, colleagues, friends, and members of the media. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think twice about posting it. Ultimately, you have sole responsibility for what you post.

Take ownership. If you make a mistake, admit it. Everyone makes mistakes. If you make an error, a best practice is to admit your mistake quickly, correct it, and move on. If you have published misinformation, go back and give the right information to the community.

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Phone: +1 (816) 983-6825


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